We at Ethical Elements provide sustainable fabrics that are responsibly sourced.

Every fabric that we stock has been hand selected and vetted by us. Our aim is to make sourcing sustainable fabrics effortless in UAE.

We do the work, so you don’t have to.

Making sustainability effortless.

  • To make sustainability an effortless choice.
  • Only source from ethical suppliers respecting human rights and the environment.
  • Reduce, Reuse and Recycle our textile waste; keeping our carbon footprint to a minimum.
  • Provide awareness and transparency within the fashion and textile industry.
  • To being the change we need to see.

Our mission is to grow Ethical Elements into a Hub where designers have access to education, tools, resources, launch space and much, much more.

A space filled with holistic guidance and expert advice for budding fashion brands, designers and creative entrepreneurs.

A creative hub where established designers as well as anyone wanting clothes made for themselves, their children and families all have equal access to guidance, help, education and fabrics.

Our mission is to create the first truly sustainable co-working space that makes selecting, acquiring and using sustainable fabrics effortless.

Our Team

Ayesha Siddequa
Founder/CEO
Sana Rahimtula
Co-Founder
Sonam Smith
Co-Founder​

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Ayesha Siddequa - Founder

Ayesha Siddequa is a woman with a mission and a vision. Ayesha has a passion for educating and helping everyone, from professional designers to socially conscious consumers, make more ethical and sustainable decisions.
Over the course of her career Ayesha has worked as an Interior Designer, Environmental Consultant and CSR Manager giving her a deep understanding of how businesses can choose more sustainable options and the vast environmental effect this will have.

Ayesha is a member of the International Executive Board at The Global Sustainable Fashion Week, an event organized by the National Fashion League association (NFLH), Hungary.

And she is also a holds the current Guinness World Record for creating the longest Abaya in the world. This national dress of the Gulf Region was covered in breathtaking artwork created by adults with special needs from the Mahaweb studio. Ayesha believes that no business owner should struggle to develop their business ethically. And she wants to help more than just entrepreneurs – design students, home sewers, researchers, sewing bloggers, brick and mortar stores, lifestyle brands and many more. She believes that, when given an equal choice, just about everyone will choose the most sustainable and ethical option. And that is how Ethical Elements came to be – it is an equal choice.

Sana Rahimtula - Co-Founder

A serial entrepreneur, Sana Rahimtula is a force to be reckoned with Sana is a person who sees opportunity wherever she goes. She has also been blessed with the shrewd wisdom of knowing which opportunities to pursue and the determination to see those pursuits through to a successful end.

Sana first tried her hand at an international event organization in Dubai, which saw her flown to Azerberjan. Here she successfully introduced three outstanding Fashion Week seasons, which won her the spotlight and acclaim within the fashion industry.
Moving back to Dubai, Sana teamed up with Ayesha to launch Fashion Revolution which saw university students from all the top Universities in the region compete for the top prize in this Sustainable Design Runway Competition.

Through her wealth of industry knowledge and intimate understanding of the fashion design process, Sana has now turned her entrepreneurial eye and shrewd judgement to help young designers make more ethical and sustainable choices. Sana believes that you should be the change you want to see in the world. She is fully committed towards sustainability – specifically within the fashion industry – and is proud to establish Ethical Elements. Sana’s focus is on providing sustainable and ethically sourced fabrics for anyone who shares her vision.

Sonam Smith - Co-Founder

Sonam Smith has always had an eye for design and a flair for fashion but focussed her immense talents on marketing. After many successful years in the UK marketing industry, she returned to Dubai and – as Covid struck – she saw the global communities left in tatters by the virus and the effects on livelihoods.

It was at this time of devastation that Sonam founded a brand to make a difference. Kiniya is a brand that focuses on distributing handmade accessories and exquisite, one of a kind interior design pieces. All the items are created in Kenya and a percentage of the proceeds goes back to helping the communities there repair themselves and support their livelihood. As Sonam planned to expand her range to include sustainable fabrics, sourced locally, she realized the immense challenge facing designers in the region with the same goals.

Scarce availability, enormous minimum order quantities and many more roadblocks faced anyone who wanted to make ethical and sustainable decisions.
On this journey, Sonam, Sana and Ayesha came together and – with their combined vision and determination – founded Ethical Elements.
Sonam believes that sustainability should be effortless, no matter where you are in the world and no matter what your background.

Bamboo

The fast growing grass has made its mark as an eco-crop. From construction to homewares to fabrics, bamboo is having its moment in the limelight. But given that some claims associated with bamboo have been disputed, such as its sustainability, UV protection, and antibacterial properties, is it really the miracle crop many are claiming it to be? Is bamboo fabric sustainable?

Bamboo itself can be a highly sustainable crop, if grown under the right conditions. While most bamboo fabrics on the market are a form of rayon where the manufacturing process is intensive and involves harmful chemicals, recent years have seen an improvement in how these chemicals are managed, which is a step in the right direction. Bamboo fabrics are certainly a step up from polyester and conventional cotton, so as long as the brand is transparent about its origins, it can be a safe bet as a more sustainable option.

  • One can wash bamboo fabric by hand or in a washing machine, but it is absolutely important to use only cold water, never warm or hot water during this process (maximum recommended temperature: 60°C).
  • Wash bamboo clothes after turning them inside out, for best results.
  • Use a minimal amount of soap, and wash gently along with other clothes of similar colors, in short cycles.
  • It is important to rinse the clothes well to get rid of all the soap.
  • Never use softener or bleach on these clothes as they significantly reduce its life.
  • The cloth should never be dried in direct, strong sunlight, as this can cause permanent damage.
  • Bamboo fabric should never be dried in a machine dryer, as this causes it to shrink and lose shape rapidly.
  • Dry cleaning bamboo fabrics should be avoided as far as possible.

Modal

Modal is manufactured from cellulose using chemical processing, just as are bamboo, rayon (viscose) and lyocell. In the case of modal, the cellulose comes from softwood trees.  The manufacturing process is closed loop, which means that the chemicals used in processing are captured and reused. The small amount of discharged is considered non-hazardous. The finished textile is biodegradable and also takes well to natural dyes, eliminating the need for more harmful chemical dyes. Although in most cases modal is still dyed with conventional chemical dyes.

  • Beech trees are harvested, chipped, and cellulose is extracted from the pulp.
  • Next, the cellulose is made into sheets, which are soaked in sodium hydroxide.
  • Those sheets are broken into smaller pieces, which are soaked in carbon disulfate. This produces sodium cellulose xanthate.
  • Cellulose xanthate is soaked in sodium hydroxide again. The subsequent liquid solution is put through a spinneret, which is a device with a series of holes that help create fibers.
  • The created fibers are soaked in sulfuric acid to form yarn. Once washed, bleached, and dried, the yarn is loaded onto spools.
  • From there, the yarn can be woven or knit into a fabric to form modal.
Good news Modal can be washed in the washing machine with warm water. But if you know me, you know I prefer cold, it uses way less energy. It can also be machine dried (use the gentle cycle), but I highly recommend air drying your clothes. I’ve got a whole guide on how to do it right. Never use bleach on delicates fabrics, it breaks down the fibres and I always recommend using more natural, eco-friendly detergents for all your clothing. You can think of the care in the same way you would good linen. If you have lingerie or undies made from Modal, hand wash or use a mesh washing bag.

Organic Linen

Organic linen comes from a flax plant that is farmed without any use of toxic chemicals at the farming or processing stage.
The flax plant usually grows naturally in Western Europe, in temperate climates.

  • We recommend always using a low temperature or cold wash.
  • Use gentle detergents that are environmentally safe, and use a washable garment bag for particularly delicate items. Do not use fabric conditioner.
  • For stains, pre-soak and do not use an iron until the stain is completely gone.
  • Wash inside out and with like colors.
  • Do NOT wash with garments that have Velcro or zippers to avoid abrasion marks.
  • Always air dry when you can.
  • If you must iron, use a medium temperature iron and test on an inconspicuous piece first.
Organic linen is made from flax, a natural raw material. Flax is a recyclable fiber that does not need irrigation. It also requires almost no chemical treatment. All parts of the flax plant are used, ensuring no waste.

Peace Silk

During the production of conventional silk, the cocoons are boiled or steamed in a process known as stifling, which kills the silkworm to prevent it from piercing its way out of the casing and breaking the thread into shorter filaments. In 1990, Indian sericulturist Kusuma Rajaiah came up with a way to produce silk without harming the silkworms which gave birth to Ahimsa silk, also known as peace silk (ahimsa means non-violent). The principle of peace silk is to allow the silkworm to emerge from its cocoon before the silk thread is harvested.

  • When not in use keep it protected in a cloth bag. The easiest step to care for organic silk. (all our scarves are delivered in a dust bag use that to keep your piece protected).
  • If necessary, before use you can iron out your scarf or cape. This removes the wrinkles if any.
  • You may store it rolled up in your dust bag instead of folding to avoid creasing but it is not necessary.
  • It is best to be worn multiple times because it is not the closest garment to your body, and then dry cleaned if necessary. No need to dry clean after every use.
  • It is enough to just air and shade dry. If required iron with a regular iron on medium heat for optimal sanitization.
  • Try not to spray your perfume or any other aerosol, e.g. hair spray on your silk item.

Peace silk is exactly the same as regular silk, the only difference is during the production of traditional silk, the silkworm is boiled alive but with Peace Silk the top of the cocoon is gently cut open to allow the developing moth to escape and to finish its natural lifecycle outside of the cocoon. It is a very peaceful, non-violent way of harvesting silk and a final product that cannot be duplicated by machines.

Organic Hemp

Hemp fabric gives all the softness of other natural textiles, but with a strength that is an amazing 3 times higher than cotton.
This unique durability makes it uniquely hard-wearing and long-lasting.

  • We recommend always using a low temperature or cold wash.
  • Use gentle detergents that are environmentally safe, and use a washable garment bag for particularly delicate items. Do not use fabric conditioner.
  • For stains, pre-soak and do not use an iron until the stain is completely gone.
  • Wash inside out and with like colors.
  • Do NOT wash with garments that have Velcro or zippers to avoid abrasion marks.
  • Always air dry when you can.
  • If you must iron, use a medium temperature iron and test on an inconspicuous piece first

Hemp fabric is a long-lasting and durable fabric which is made from the long strands of fiber that make up the stalk of the plant.
These fibers are separated from the bark through a process called “retting.”
The retted fibers are then spun together to produce a continuous thread (or yarn) that can be woven into a fabric.

Recycled Polyster

Recycled Polyester, much like traditional polyester, is a man-made fabric.
However, recycled polyester is made from recycled plastic such as plastic bottles.

  • We recommend always using a low temperature or cold wash.
  • Use gentle detergents that are environmentally safe, and use a washable garment bag for particularly delicate items.
  • Wash inside out and with like colors.
  • Always air dry when you can.
  • Should not have to be ironed, but if you do, use a medium temperature iron and test on an inconspicuous piece first.

Recycled polyester is made by breaking down used plastic into small, thin chips. These thin pieces and chips are then melted down further and spun into yarn, which is then made into fabric.